Digital marketer focused on creating engaging content, building brands, and driving meaningful results through creative and strategic marketing.
Built during and after the Bootcamp. Each one names what Nicanor personally contributed.
As a co-creator of this project for Zara Creative, a premier personal branding agency, I helped develop a comprehensive, multi-channel digital marketing campaign aimed at business owners aged 30–50.My contributions focused on mapping out the strategy and implementation channels. I defined the campaign goals, which included increasing brand awareness by 20%, growing website traffic by 30% through SEO-driven blog posts, and achieving a 25% email open rate. I structured our distribution strategy across three main channels: optimizing the agency website for organic search traffic, positioning the brand on LinkedIn and Instagram to build authority, and structuring email marketing sequences to nurture leads. I also helped design and layout the presentation materials to ensure a professional, cohesive brand delivery.
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