Junior Digital marketer passionate about social media marketing, content creation and helping business grow their online presence. Always eager to learn, create and make a digital impact
Built during and after the Bootcamp. Each one names what Liosa personally contributed.
I worked on a digital marketing campaign strategy and execution project for Chicken Inn Zimbabwe. My role was to research the business, identify its target audience and analyse customer pain points and competitors. I created a customer persona, developed a SWOT analysis and unique selling proposition and proposed a digital marketing campaign using platforms such as TikTok, Instagram, Facebook and WhatsApp. I also created a content calendar, sample promotional content, a campaign budget and KPIs to measure the campaign's success. This project helped me develop practical skills in market research, content strategy, audience targeting and digital campaign planning.
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