I am an aspiring digital marketer with a passion for helping businesses grow through creative and effective digital strategies. I have an interest in social media marketing, content creation, email marketing, branding, and digital advertising. I enjoy creating engaging content, understanding customer needs, and using digital platforms to connect brands with their audiences. I am continuously developing my marketing and design skills and looking forward to gaining practical experience in the digital marketing industry.
Built during and after the Bootcamp. Each one names what Gloria personally contributed.
I developed a digital marketing strategy for WestProp Holdings focused on increasing brand awareness and customer engagement. My specific contributions included researching the target audience and creating customer personas, conducting a competitor analysis, identifying suitable marketing channels, developing content ideas, planning an email marketing strategy, creating a marketing calendar, and setting key performance indicators (KPIs) to measure campaign performance. I also developed promotional content ideas for social media, blogs, reels, and newsletters to help WestProp connect with potential property buyers, including diaspora customers.
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