Ireen Tinashe Mutasa

Digital marketing specialist & SEO Analyst

Harare

About

I am a results-driven Junior Digital Marketing Specialist and SEO Analyst with a passion for helping businesses increase their online visibility, generate quality leads, and achieve measurable growth. My expertise includes search engine optimization (SEO), content marketing, social media management, web analytics, keyword research, lead generation, and digital campaign management. What sets me apart is my ability to combine creativity with data-driven decision-making. I don't just create marketing content; I analyze user behavior, track performance metrics, and optimize strategies to ensure every campaign delivers maximum impact. I have a strong understanding of tools such as Google Analytics, Google Tag Manager, SEO research platforms, and social media marketing tools. I am committed to continuous learning and staying ahead of digital trends, enabling me to identify opportunities that competitors may overlook. My goal is to help organizations build strong online brands, attract the right audience, improve search rankings, and convert visitors into loyal customers.

Skills

Search Engine Optimization (SEO) ,Lead Generation,Google Analytics,Design ,AdaptabilityEmail marketing ,Content marketing, Affiliate marketing, Customer Relationship Management (CRM)Conversion Rate Optimization (CRO) , Data Analysis and Reporting, Google Tag ManagerStrong Communication Skills , Creative Problem SolvingTeam Collaboration

Experience

I focus on using data to make smart marketing decisions, improve search rankings, increase brand visibility, and generate measurable business results.

Education

Certificate in Digital Marketing

Uncommon.org

Marketing

Jan 2026 — Present

Projects

Emergency

The Emergency Response App is a mobile application designed to help users quickly access emergency assistance during critical situations. The app enables users to send emergency alerts, share their live location, contact emergency services, and notify designated family members or friends with a single tap. Key features include: One-touch SOS emergency button Real-time location sharing Quick access to police, ambulance, and fire services Emergency contact notifications Safety alerts and emergency updates User-friendly and easy-to-navigate interface The app aims to improve personal safety by reducing response times and ensuring that help can be reached quickly when needed. It is suitable for individuals, families, students, travelers, and communities seeking a reliable emergency communication solution.

Volunteering

Student

Uncommon.org

Jan 2026 — Present

Our vision is where anyone can have a life-changing technical skill